Entertainment Promotions Excite Your Audience and Drive Your Brand’s Success

Entertainment promotions let you deliver licensed entertainment content to your audience. By attaching your products to popular television shows, Hollywood blockbusters, and chart-topping music artists, you can leverage their popularity to build exposure for your brand. By giving consumers a chance to download free music, video games, skins, and ringtones, you’ll capture their attention and expose them to your products. You’ll also cultivate their loyalty, which increases your product sales over the long run.

Entertainment promotions are flexible. They can be customized and fine-tuned to fit your marketing strategy. For example, suppose you want to promote a line of clothing to the 50+ crowd. Launch a campaign that gives your audience a chance to download three free classic rock songs. Or, suppose you would like to market a line of shoes to the 14-18 segment. You can tap into that demographic with promotions that offer licensed content through ringtones, video games, and skins.

Below, you’ll discover why entertainment promotions are so powerful in triggering a response from your market. We’ll explain how they boost your sales, improve customer loyalty, and drive your brand’s success. You’ll also learn how to leverage entertainment promotions to collect valuable information about your audience.

Entertainment Promotions Tap Into Your Market’s Consumption Patterns

Your target audience already enjoys movies, television programs, music, and in some cases, video games. By using licensed content from each of these channels, you can create digital promotions that tap into their consumption patterns. That gives you an ideal vehicle for exposing consumers to your brand.

For example, imagine distributing in-package cards that offer consumers ten free song downloads from popular artists such as Miley Cyrus, Kelly Clarkson, Jay-Z, and Taylor Swift (among hundreds of others). Drive these consumers to a customized, branded landing page that exposes them to your products and collects their contact information.

Radio promotions can be used to improve your brand’s exposure. Music producers and record labels launch their artists’ new songs on the radio in order to reach millions of fans. Design entertainment promotions that support these releases while introducing your products to a massive audience.

Entertainment Promotions Increase Your Sales And Customer Loyalty

One of the biggest hurdles for brand owners is penetrating a market and building awareness for their products. Both are precursors to increasing sales and improving customer loyalty. The problem is, people are bombarded with an endless stream of advertisements. Penetrating a market often requires using an existing channel to reach a given segment.

Entertainment promotions leverage existing marketing channels to deliver licensed content to a hungry audience. Custom promotions that attach your products to a popular entertainment property can be tailor-made to fit your marketing strategy. Whether you’re targeting tweens, adult males, or country music fans, you can excite your audience by offering free songs, skins, ringtones, and similar digital incentives. Not only does this help introduce your products to a motivated audience, but it encourages their loyalty. And that drives long-term sales.

Use Entertainment Promotions To Collect Customer Information

While boosting awareness of your brand and lifting sales are important, there is another reason to use an entertainment promotion: to collect valuable customer information. This data can be a potent resource for identifying consumer preferences. Once you know what your audience prefers, you can design these promotions that cater specifically to those preferences. This all but guarantees they’ll respond to your marketing campaigns.

For example, suppose you’re promoting a chain of restaurants to lift chain-wide sales. You’re giving customers who spend $50 or more a chance to download free songs from their favorite artists. Over time, you’ll be able to track who receives your entertainment promotions and the music artists they prefer. With this information, you can refine future campaigns to highlight artists that are popular with your restaurants’ customers.

Entertainment Promotions: A Proven Solution For Brand Success

There are many ways to stimulate sales for your products and improve awareness of your brand. Unfortunately, most advertising channels are extremely expensive. These promotions are a cost-effective strategy for lifting sales and driving your brand’s success. Because the digital incentives are delivered online, costs are minimized and the results are easy to track. What’s more, you’ll be able to collect valuable customer data that will help you refine future marketing campaigns.

Entertainment promotions, when executed properly, complement your existing brand promotions and customer loyalty programs. They can play a critical role in your brand’s long-term success.

Entertainment Promotions are leveraged with promotional risk coverage through offerings of Promotional Currency, THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace.

Promotional Currency works directly with content owners to clear necessary rights, and creates a complete backend management system that includes delivery, hosting, and program management. These turnkey entertainment promotions also feature a proprietary financial model, complete with promotional risk coverage that is beneficial for all parties.

Our goal is to establish context that brands can use to better reach their targets while providing content providers ways to find new and deeper ways to leverage their advertising relationships.

Differentiate your brand through entertainment promotions with promotional risk coverage. [http://www.promotionalcurrency.com]

Article Source: http://EzineArticles.com/expert/Cynthia_Walker/422216

 

Hiring the Best Entertainment For Your Event

I have been professional entertainer for over 10 years. I have learned from experience some of the things that make an event run well and some things to avoid. I would like to share some of this information with you to help you choose the correct entertainment for your event.

First I am continually amazed at how much time, money and effort is put into selecting the menu, caterer, colors, arrangement of the centerpieces, location, and how secondary the choice of entertainment is. Here is an unvarnished truth. NOTHING AFFECTS THE SUCCESS OF YOUR PARTY, RECEPTION, DINNER OR EVENT MORE THAN THE ENTERTAINMENT YOU CHOOSE. – So do so carefully. To put it another way, no matter how much you spend on the food, venue, or decorations they soon be forgotten. But the entertainment will be remembered for a very long time. If you do not believe me, when was the last time you heard someone rave about the meal they had at an event three weeks later. Therefore, you need to choose your entertainment carefully. Your reputation depends on it.

I will not be discussing hiring a band or DJ in any detail here; however, much of this can apply to them as well. Generally speaking bands and DJ are what are considered “background” entertainment. While these are important they will not have nearly the impact on your event that a professional act can have. In fact, as long as they play appropriate music that people like at the right times a simply “adequate” band or DJ and still allow everyone to have fun. However, an “entertainer”, who provides a successful show can literally have people laughing, and talking about the outstanding event WEEKS LATER.

One of the first things you need to ask for when contacting a performer is a promo or promotional packet or at the very least a brochure. A promo packet will contain the following: a photo (or photos), a biography, a list of credentials including places he or she has performed, a list of clients he or she has successfully entertained, reviews of their act and testimonials from past clients.

Review the material carefully, it is not uncommon in this business to list prestigious places the act has supposedly entertained when in truth they have not. If there is any doubt ask questions. Make sure they are being truthful with you.

The most important item is a video or demo reel of the act. This may be provided on DVD but it is becoming more and more common to provide you a link to a website. This allows the performer to get the information to you more quickly and it also allows you and several others to review it independently.

When you review the demo reel, watch it as if you were in the audience. Listen not only to the performance but also to the audience. Are they having a good time? Would you be having a good time if you were there? Be wary of video that is shot in a studio without an audience.

Because your time is valuable, it is not uncommon for a demo reel to be edited for time. This is to give you as much of a feel for the show as possible in a short period of time. But at least should be able to have at least one good routine.

I would recommend staying away from acts that contain “blue” or “risque” material. The audience on the demo reel may be laughing, and you might even think that it is funny, but an act with that type of material is bound to offend someone. As a result, it can reflect poorly on you as well as your company or organization.

Once you have identified an entertainer or act you would like to book for your event, you need to sign a contract with them AS SOON AS POSSIBLE. The best acts book their yearly calendar quickly. I can not tell you how many times I hear, “How soon do you need to know?” The answer for me and every other act in demand is a soon as you know. Often I have had a date open and then when they call back that date has been booked. Remember, you are hiring the best — others will be looking for the best as well!

The cost of an entertainer varies. It is primarily related to the demand for the performer. And the best performers are in demand. As a rule, the best performers will be more expensive — as it should be. Many have made the mistake of hiring two inexpensive poorer acts instead of one quality act. Trying to make of for quality with quantity. Two poor acts will never compare to one great act. The money you spent on the two poorer acts is simply wasted.

When you call a performer you will often be asked what is your budget. The reason is simply If you budget will not fit their price, they can do one of two things let you know right up front they are not a good fit. And they may be able to offer alternatives. The other option is if you are in the ball park their might be able to be make some adjustments to their show to fit within your budget. But you should not expect major swings in the price. Each performer knows what they are worth and in order to maintain a good reputation in the industry they have to maintain consistent pricing. To charge you less for your event than they charged their last group is simply a poor business practice.

Once you have a contract with the entertainer make sure they provide you with a list of what they will need for a good performance, this is generally in the form of a tech rider to the contract. It will be a list of things they need to make their show runs smoothly. This will include things like a dressing area, stage size needed, microphone or sound requirements, the time they will need in order to set up for the show, etc. Getting this list of requirements early will save you from any last minute surprises like “not knowing that the act required a CD player”, or that “the audience should not have been seated at the sides of the performer”. The tech rider tells you what is needed to make the program run smoothly. If you cannot meet one or more of these requirements, let the performer know as soon as possible. It may not be a deal killer they may be able to simply adjust the show to account for the changes.

Once you have met the requirements in the tech sheet, you can relax and rest assured that the show will run smoothly.

Here are a three checklists to aid you through the process.

CHECKLIST:

Before contacting an entertainer:
___ 1. Location of the event
___ 2. Number of people attending the event.
___ 3. Performance area available (dance floor, stage, etc.)
___ 4. Availability of Sound system and Lighting
___ 5. Any other entertainment
___ 6. Performance to start time
___ 7. Other activities (e.g. award presentations or speeches)

Things to find out:
___ 1. Number of years in business
___ 2. Experience
___ 3. Professional credentials, e.g. awards, and recognitions
___ 4. Availability

5. Request:

___ A. Promotional packet

___ B. Demo reel

___ C. Testimonials from previous clients

After Selection:
___ 1. Send performer directions to the event
___ 2. Send performer program and event information with the returned contract.
___ 3. Ask for copy of “Performance Requirements” or tech rider. Ensure you give copy to those handling the technical aspects of the show (lighting and sound people, hotel AV department, etc.)
___ 4. Call a week or two prior to event to go over last minute details. If the entertainer know these it may effect the show they approach the show — especially things like an addition of an “awards presentation”, a “speech by the company President” etc.

JD Stewart is a professional entertainer who performs around the United States. With over 10 years of professional experience, he provides comedy magical entertainment tailored to the needs of his corporate clientele. He resides outside Austin, Texas and can be reached at (512) 468-0011.

If you are looking for great entertainment, please take a moment to visit The official web site for JD Stewart at http://www.jd-stewart.com.

Article Source: http://EzineArticles.com/expert/JD_Stewart/584391

 

6 Steps to Successful Entertaining

While entertaining guests doesn’t mean that you’ll need to stand on your head, it will certainly require some effort. If a friend or relative casually drops by, then breaking out some snacks and shooting the breeze would be enough. But when you have several guests over, or have guests over for a long time, part of being a good host is keeping your guests entertained. Here are some tips to make your entertaining of guests-well, more entertaining:

1. Get organized.

Remember that “Organization is the key to quick thinking.” While the planning stage of entertaining guests can take a lot of time and effort, you can make the process easier by being as organized as possible. Make a list of food and materials you’ll need to entertain your guests. This will help to ensure that you have everything you need to make your guests’ stay as enjoyable as possible.

2. Keep it simple.

Some of the best ways to entertain guests are also the simplest ones. You could plan some “ice-breaker” games, a sing-a-long, or a tour of your house. What’s more important than an activity being complicated (and expensive), is it being fun. So remember that you don’t have to reinvent the wheel, in order for your guests to enjoy themselves.

3. Be somewhat spontaneous.

While it’s important to be organized when entertaining guests, there’s also the danger of micromanaging the event. That means that sometimes it’s better to “go with the flow,” instead of rigidly sticking with your itinerary. Keep in mind that there’s always the chance that your guest won’t want to do certain activities, or certain situations make it impractical to do the activities that you planned. While it’s not advisable to choose the entertaining activities willy-nilly, make sure to provide some leeway.

4. Remember your guest’s likes and interests.

This is crucial when planning to entertain guests. While you might enjoy playing Parcheesi, there’s guarantee that you guests will. If you know the guests well, then you’ll likely already know what their likes and interests are. And if you don’t, then make sure to ask them before they arrive. That can prevent you from wasting a lot of time, money, and effort preparing for activities that you guests would find as entertaining as watching grass grows.

5. Give your guest some privacy.

You definitely should avoid overwhelming your guest with activities that will keep them busy from the moment they arrive, to the moment they leave. This is especially true if a guest will be staying over for multiple days. For instance, if you’re going to the grocery store or shopping mall, give your guest the option to join you-or rest in the house.

6. Give your guest a small gift.

Just about everyone likes to receive a gift. Whether you guest will be vesting for a few hours or a few months, choose a small, inexpensive present for him or her.

Entertaining guests can be much more challenging than we might initially assume. But by following these tips, you’ll not only keep your guest entertained, but will also make him or her entertain the idea of returning.

Danielle Brooks is a freelance writer who loves to entertain. Some of her favorites when entertaining are Square dinnerware and Oneida flatware.

Article Source: http://EzineArticles.com/expert/Danielle_Brooks/353467

 

Know Your Identity – Are You a Worshipper Or an Entertainer in the Body of Christ?

Are we experiencing an identity crisis within the Body of Christ? Are we true worshippers of God or are we entertainers for the world? Is it okay to entertain people in order to get their attention about the Word of God? Before I address these questions, I would like to give a definition of worship and entertainment. This will enable us to be able to identify ourselves. Worship is an expression of love and devotion toward our heavenly Father. Entertainment is an activity designed to give people pleasure or relaxation. Entertainment is anything that causes enjoyment. According to both definitions, worship is clearly God-centered and entertainment is man-centered. When we worship, our main focus should be to praise, honor, exalt, and please God. Entertainment is basically an avenue used to amuse or give pleasure to our own flesh and others. Worship and entertainment are direct opponents within the Body of Christ. The worshipper wants to praise and honor God; but, the entertainer wants to be exalted and please others. Which one are you?

A true worshipper is a child of God who strives to live a lifestyle of obedience according to the Word of God and the guidance of the Holy Spirit. God is the center of our worship and also orchestrates our worship (1 Corinthians 14:40). Through His Word, we have been given clear instructions on how we should worship Him. A worshipper knows that he or she must be a believer in Christ in order to worship God. A worshipper knows that God is a Spirit and must be worshipped in spirit and in truth (John 4:23-24). All worshippers’ hearts should be focused on pleasing God in their thoughts and their actions. Every worship experience is for the pleasure of God, not for man. Please do not misunderstand; worshipping God should be a joyous occasion for the believer. We can worship Him through musical instruments, song, and prayer. We must learn that emotions are not the main focus or incentive to worship; but God is the center of attention. A true worshipper praises and honors God because He is worthy of all that we have to offer and it is a commandment for His people (Exodus 20:3). True worship keeps us focus on the sovereignty of God and our eternal gratitude for His perfect expression of love for us through Jesus Christ.

An entertainer in the Body of Christ is someone who does not understand or does not care that God is the main focus of worship. They have the impression that in order to get people to listen to the gospel; you have to provide entertainment to keep them coming back to church services. An entertainer thinks that they are to “get something out” of worship and feel good during and after the process. The first mistake with this mindset is thinking that worship is about you. The Spirit of the Lord is the author, leader and center of our faith and worship, not the flesh (Colossians 1:16-17). The Word of God does not need the aid of gimmicks or theatrics. Jesus stated that His people will hear His voice and follow His instructions (John 10:27). Entertainment will attract great numbers concerning people in worship services; but, will take the focus off God. When people come to worship services for entertainment, they will always seek the next big gimmick or show. Once they are no longer amused, they will go elsewhere to seek entertainment. Fun and games in worship service will never reach or sustain anyone. The Word of God and the Holy Spirit changes people’ lives (Proverbs 3:5). Entertainment is an event that stimulates our emotions; but, the Spirit of the Lord will sustain and cultivate us in our Christian walk.

We have taken a look at the man in the mirror concerning worship and entertainment. Can you see yourself? Are you are worshipper or an entertainer? Hopefully, we have arrived at a truthful answer. Worship is not an entertainment event; but a long-term commitment. The entire life of the believer is a worship experience. We should live our lives as a “light” to a lost world that will continually bring praise and honor to our heavenly Father. Remember, worship is not a short-term event to entertain man; but, a lifetime commitment to the glory of God (Isaiah 26:4).

Article Source: http://EzineArticles.com/expert/Pamela_Morton_Palmer/580043

 

Taking the Pain Out of Kids Parties With Childrens Entertainers

Childrens parties ought to be as much fun for the adults involved as they are for the kids. What could be nicer, after all, than organising and being a part of something that makes the little darlings laugh and smile so much? Nothing – except, of course, that the endless pressure to entertain levied by a group of expectant kids can reduce even the most stalwart parent to a nervous wreck. Hiring childrens entertainers, who can professionally shoulder the burden of entertainment responsibility, makes everything a whole lot easier.

How does it all work? A professional child’s entertainer is used to the fickle nature of little audiences, which is the foremost requirement in being able to keep control of them, even when they’re over heated and over excited. Children, as anyone who has tried to tell a bed time story will know, are among the world’s most critical audiences – why this, why that, how about this, that story is boring, what happened next… and so on. The thing about kids is they’re smart, and they show it willingly. Lose their attention and you lose the game. Childrens entertainers are well used to the challenge and have a professional repertoire based around the fluidity and responsiveness needed to keep such a hyper critical audience happy.

Keeping a group of kids happy also lets the adults have a good and peaceful time. First, of course, it guarantees fewer tantrums and less general stress. Children who are being successfully entertained don’t wander off and break stuff, they don’t get in fights and they don’t act up. That means the adults can concentrate on the really important things – like watching out for kids who really do need a little attention, rather than children who are just playing up to alleviate their boredom. Childrens entertainers, by taking all the burden of keeping the little guests happily occupied away from the parents, free the parents up to do the actual looking after.

No parent is capable of coming up with enough of a variation on the multiple themes of child’s entertainment to keep everyone happy. On average, kids have a lot more friends than adults, which mean they end up going to 20 or 30 birthday parties per year. No parent can keep up with the demands for variation in entertainment that kind of number brings. Childrens entertainers have hundreds of pre worked out routines to choose from. Those routines can be vetted by the parents before they are played – so there are no chances even of any nasty surprises. With professional entertainment everyone – except the little angels – knows what they are going to get before it happens.

Anyone looking for a stress free way to manage their child’s party – a way that guarantees happy kids, happy adults and a relatively unscathed house – could do a lot worse than considering a professional kids entertainer. Childrens entertainers, who can be sourced on their own or as part of a whole party package, represent a real chance for success – which means everyone can relax and everyone has a good time.

Froggle Parties provides first class party entertainment to children of all ages. Childrens entertainers are well used to the challenge and have a professional repertoire based around the fluidity and responsiveness needed to keep such a hyper critical audience happy.

Article Source: http://EzineArticles.com/expert/Amelia_Hudson/658423